Each piece is also shot on a non-pregnant model, so you can get a sense of how it will sit when you are post-, pre- or, indeed, never-pregnant. And to complete the chic Earth Mother look, they also do headbands (£20), turbans (£30) and baby bloomers (£15) made from the same vintage-look fabric offcuts.
It’s a truth universally unacknowledged that if you don’t have children you are probably not going to take sartorial tips from the benighted women who have just spent nine months in a fashion wasteland. Those with tiny humans may be said to be in recovery not just from the birth but also from the experience of shopping for “maternity wear”. But stick with me.
I began with what I now dub my “big black dress”, a full-length silk evening number (the short, limited edition runs mean this is sadly no longer available), which elicited many “where did you get it” enquiries from the pregnant and non-pregnant alike. I then moved on to one of the core pieces, a jumpsuit (£140) – always available, if in ever-changing fabrics; the current versions being a summery chambray and a striped cotton jersey. And I’ve now got my eye on a bell-sleeved, full-length flower-print dress (£140) that is floaty, flattering and utterly lacking in frump.