May 25, 2015
InPig Becomes Clary and Peg
We launched under the name In Pig in May 2013. Our intention was to make vintage-inspired maternity clothes. “In Pig” meant being pregnant in the invented language of the Mitford sisters. However our clothes are being bought and worn by women with bumps and without - we are now a womenswear brand not just a maternity brand. It no longer makes sense to have a name exclusively associated with pregnancy.
Our new name Clary & Peg is inspired by two strong and wonderful women in our lives. Clary was Edwina's mother's childhood nick name and Peg (Peggy) was Johanna's grandmother.
Apart from the name absolutely nothing else has changed.